Speaker: 

John Tripp

Assistant Professor

Department of Management

Wilbur O. and Ann Powers College of Business

Clemson University

About the Speaker:

Dr. John Tripp is an Assistant Professor of Management in the Wilbur O. and Ann Powers College of Business at Clemson University. Before entering academia in 2012, Dr. Tripp spent almost 20 years in the business world leading teams that built enterprise-critical business software tools.

Dr. Tripp teaches business analytics and data visualization at Clemson University and conducts workshops and executive sessions at leading business schools around the world. 

Session Description:

Data visualization is the most powerful tool available to communicate the messages that our data is sending. However, it’s very easy to create visualizations that don’t accurately reflect what our data says – even unintentionally.

In this session, Dr. Tripp will present basic principles of human visual perception that data visualizers can leverage for good or for evil. He will illustrate how “good data” can be manipulated to tell “lies” (even by accident) and will present six “meta-rules” for data visualization that can be used to make sure that we tell data stories that work with human perceptions and don’t lie to our viewers.

By the end of this session, you’ll be able to recognize when a visualization might be lying to you, or when you might have accidentally created a data lie yourself.